Do you really need to consider ‘local SEO’ strategy for your small business? Does your business manage to draw potential customers from surrounding areas, say up to 15 miles away? If yes, then you need to invest in local seo strategy to promote your business and overcome competition.
About Local SEO
It helps optimize your online presence. The objective here is to attract potential customers from local searches made on Google or other search engines. Local seo statistics state that about 46% Google searchers seek local information. Moreover, 72% consumers are found to use keywords like ‘local stores near me’ do visit the store.
This shows the need and importance of implementing local SEO strategy for your small business. Hiring the certified Local SEO Agency in New York will enable you meeting your set objectives.
5 Reasons why Local SEO is crucial to achieve business success
- Accurate, consistent web directory citations enable local & organic pack rankings: It is necessary to list your business phone number, address, name across the leading business directories and local citations. This will help your business to be included within the SERPs pages by the search engine bot provided the information used is accurate and consistent.
- Customers can get your business details easily: Nowadays, consumers seek service or product related information simply by typing them into the search engine. It will display those businesses that offer such services or products. Typing ‘near me’ will display all stores that are closeby. The consumer may use directions and map to reach the store conveniently and quickly. Hence, both organic SEO & local SEO are vital. The latter is vital for businesses serving localized community.
- Business gets closer to First Page Landing on the leading SERPs: The fact is online businesses directories tend to take a lot of space on SERPs. Hence, local businesses listed with them occupy the top slot during local search queries. Remember, your business needs to be in this list to be seen and favored by your potential customers.
- Business site derives more links to it from trustworthy, authoritative sites: Links or Backlinks that point to your business website especially from authoritative, trustworthy sites is vital in SEO. It helps validate site existence, thus proving your website becomes a viable force. Besides this, a few directory citation websites do include site URL field within their listings. Such URLs are then displayed as ‘dofollow’ links. Thus, your site can derive valuable link equity.
- 3rd Party Reviews about your business: To rank well in Local Map Pack of Google, there are three core pillars, namely:
- Proximity: Nearness of your business to potential clients.
- Prominence: Your online business performance.
- Relevance: How well the topics or keywords are targeted.
You can expect the professional Local SEO Company New York to help your local business to cater to the needs of people in your region and profit from it.